enters long-distance market
NATICK Entering the fray of long-distance service providers, Digitel has introduced its own convenient long-distance dialing code. Digitel promises 27 percent savings compared to operator-assisted long-distance calls placed between 5 and 6 p.m. (EST) on Tuesdays after a three-day holiday weekend where the holiday is of secular origin.
Simply dial 10-10-53223216548778301234897101973
"While we may not have the shortest long-distance access code in the industry," says Digitel spokesperson Sue Trundle, "we are confident that after the customer uses our service 15 to 20 times daily, theyll have almost a full 17 percent of the code memorized within two months."
To further embed Digitels long-distance access number into Americas subconscious, the company announced an advertising blitz that will begin to air in prime time next week. In the 60 second spot, Dustin Hoffman reprises his role of Raymond from Rain Man. Hoffman distractedly picks lint from his socks while a voice-over reads the dialing instructions. When the instructions are finished, Hoffman immediately repeats them back verbatim, then says, "Gotta be Digitel. Gotta be easy."
Digitels entry into long-distance service brings the total of providers to eight, including "11-11 one louder than 10-10" and "Negative square root-Negative square root series of irrational numbers approaching infinity."